Bourke Accounting tax preparers and bookkeepers keep up with the latest tax laws and continuing education. Yes, yes, yes, I’m aware that I’ve told you that many times. However, the further training of Bourke Accounting’s employees doesn’t just apply to management. No, ma’am and no, sir. Bourke Accounting extends the opportunity to all employees to better themselves.
So, last Thursday, I was sent to a 6-hour seminar focused on Social Media. This was important to me because, while I didn’t believe that I was behind the times, I wasn’t exactly walking hand-in-hand with the times.
Enter Raechelle Rae Johnson. Ms. Johnson is the proprietor of Kreative Ink, LLC and an educator for Fred Pryor Seminars. She has blue hair and a laugh that seems to originate from somewhere around the soles of her feet. Ms. Johnson is a Solution Architect. Eh, what’s that title mean again?
A solution architect is “responsible for the design of one or more applications or services within an organization” (Careerexplorer.com). Care for a simpler definition? These folks figure out why you’re not getting business and give you the tools to do something about it. For example, Ms. Johnson started Kreative Ink, LLC in 1999 as a graphic designer and as a side project. She had experienced a change in her domestic life and wanted extra money to keep her child in a good school (conversation, 3/2/20). Because there were a lot of graphic designers out there and she wasn’t interested in solely designing logos, Ms. Johnson changed her emphasis to “visual communication” (conversation, 3/20/20).
While both graphic design and visual communication offer something for the audience to look at, “visual communication is somewhat less concerned with aesthetics, in favor of the communication aspect of the discipline” (Toptal.com). Basically, this is the difference between seeing the Coca-Cola logo by itself on a billboard and seeing the Coca-Cola logo during a fun party scene. Same logo, but one has an enhanced message: Drink Coke and be surrounded by half-dressed people.
As I have learned, we are not living in the 1950s of advertising and business promotion. When I asked Ms. Johnson what the difference was, really, between a magazine ad and a social media ad, she was patient. Besides the expense of production, a business must also get that magazine into the hands of the population. With a social media ad, we’re generally already holding onto the means of communication (conversation, 3/2/20).
We are living in interesting times. We are learning new words and new ways in which to promote ourselves. Small businesses are realizing that, for nominal expense, they can reach more people. More importantly, they can reach a specific set of people who would be more likely to use their services (Pryor Seminar, Johnson, 2/27/20).
Bourke Accounting wants your business to prosper. Besides offering you unparalleled tax preparation and bookkeeping services, they can help you design a budget so that you’ll be able to hire your own Kreative Ink, LLC consultant. While the concept of accounting stays pretty much the same, the rules are changing for everything else – make an appointment with your Bourke Accounting specialist and join us as we walk hand-in-hand with the times.
Come see us any time. Our number is 502-451-8773 and don’t forget to visit our website at www.bourkeaccounting.com. See you soon!
Written by Sue H.
You ordered a cheeseburger, fries and a Coke. What you received was 4 large milks, a ketchup packet and a blank stare when you complained. And these guys want more pay?
Well, yeah, kinda.
Minimum wage jobs usually aren’t very fun. In the minimum wage world, a worker can look forward to hard work, rude customers, backward bosses and, that’s right, a paltry paycheck. At this point, we know that the minimum wage does not keep up with inflation. We also know that minimum wage is not synonymous with living wage. So, what do we do?
There has been a lot of talk recently about increasing the minimum wage to $15.00 an hour by 2025. At first glance, this sounds great: people will have more money to spend, worker morale will go up, maybe more preventive care appointments will be made. In short, the wolves will be kept at bay and peace and happiness will reign throughout the land, forever and ever.
One quick question regarding this great proposal, though: who, exactly, is holding the big bag of money to finance this? Of course, giant corporations can simply raise the price of their products a few cents and all’s right with the world. However, that’s not going to be feasible for the smaller, Mom and Pop type of store. If the smaller businesses “can no longer compensate the same number of employees at a higher rate” (WhenIwork.com), they’re going to have to lay workers off. The cold, sad truth is that “while some employees may be making slightly more money, others will be left unemployed.” Well. That is not helpful.
Another aspect that I hadn’t thought about was rent and the greed of unscrupulous people. Thebalance.com warns that a higher minimum wage in an area could inspire some landlords to raise rent, “creating inflation.” Again, not helpful.
Jack Kelly, writing for Forbes.com, takes a more psychological approach to the subject. His premise is that low wage jobs “are not designed to provide for a family.” These types of jobs, Kelly maintains, are suitable as a first job or for a “temporary port in the storm.” He believes that, if the minimum wage is raised, more people will become complacent with lower skilled employment and never move on to “bigger and better things.” His idea, which I agree with, is to “allocate money to train people to enter areas in which there are shortages of workers, such as the trades.” In addition, Kelly is a big fan of continuing education to arm employees with the tools to become upwardly mobile.
We deserve a fair wage for a fair day’s work, that’s obvious. At this point, though, I’m not sure how we can accomplish this without creating other troubles that might be worse than the original one. Like most of the social ills in our society, money is the problem, the solution and then maybe the problem again.
Bourke Accounting would like it if you were paid as much as you’re worth. If you aren’t, Bourke Accounting can offer strategies for you to make the most of the dollars you do get. In addition, your Bourke Accounting expert can help you design a workable budget that will definitely improve your future financial outlook. Bourke Accounting is a lot more than just tax preparation, but you knew that!
Come see us any time. Our number is 502-451-8773 and don’t forget to visit our website at www.bourkeaccounting.com. See you soon!
Written by Sue H.